Passion Never Retires: Your Portfolio Life
The Creative Leadership School for the Second Half of Life
3 Days | Rome | Led by Peter de Kuster
A New Story for Life After 50
We are not only living longer and healthier lives; those of us over 50 are tackling a life stage that did not exist twenty-five years ago—a new arena that could last three or four decades.
In this groundbreaking journey, Peter de Kuster, founder of Passion Never Retires, offers a compelling alternative to traditional retirement. Your Portfolio Life shows how to write a new story, adopt a new way of thinking, and create a life and work you love—and never want to retire from.
This period after 50 was once relegated to winding down, but now it holds the promise of our most significant and passionate years—a time where we can be ourselves and contribute.
What Is Your Portfolio Life?
Peter describes Your Portfolio Life as a balanced mix of work, learning, leisure, family time, and giving back that individuals tailor to their personality and goals.
Using compelling stories of heroes and heroines in Rome—from past and present—Peter shows you how to allocate your time and passion among competing needs and personal dreams.
He includes advice on:
- Discovering your callings
- Embracing the entrepreneurial spirit
- Understanding the role of legacy
- Navigating emotional turbulence
- Moving from surviving to flourishing
Program Highlights
This three days seminar is a disciplined, step-by-step journey for creating your Portfolio Life Story. Peter explores long- and short-term portfolio stories, offering practical suggestions and exercises.
Core Modules:
- Your Call to Adventure
- A New Beginning
- New Realities
- The Portfolio Life
- Steps towards the Portfolio Life
- Time to Give Back
- Closing the Gap
- Listen to your Passions
- The Passion Never Retires Questionnaire
- The Portfolio Frame of Mind
- Five Paths to a New Story
- Archetypes: Anchors in Changing Times
- Portfolio Life Planning
- Moving into Portfolio Life
- Pockets of Turbulence
- The Side Effect: Happiness
Why Rome?
Rome is more than a city—it is a stage where countless human stories of transformation, creativity, and legacy have unfolded for millennia.
In Rome, you’ll walk through layers of history, art, and human ambition—each street, monument, and piazza offering a mirror for your own Portfolio Story.
Practical Information
- Location: Rome, Italy
- Duration: 3 days
- Price: €2,850 excluding VAT per person and excluding hotel nights
- Language: English (Dutch available on request)
- Group Size: Limited to ensure intimacy and depth
Daily Timetable:
- 09:40 — Tea & Coffee on arrival
- 10:00 — Morning Session
- 13:00 — Lunch Break
- 14:00 — Afternoon Session
- 18:00 — Drinks
About Peter de Kuster
Peter de Kuster is the founder of Passion Never Retires and The Heroine’s Journey & Hero’s Journey projects, where worldwide thousands of professionals have shared their story of making money doing what they love.
Peter’s approach combines in-depth storytelling and marketing expertise with over 20 years of experience in the financial services industry.
He is the author of 50+ books, holds an MBA in Marketing, an MBA in Financial Economics, and graduated at university in Sociology and Communication Sciences.
For close to 15 years, Peter has been challenging and inspiring people around the world with his unique insights into creating a passionate life and work.
Ready to Write Your Portfolio Life Story?
This is more than a seminar—it’s a transformational vacation for the mind in one of the world’s most story-rich cities.
You’ll leave with:
- A new story—and a new vision—for the second half of life
- A personalized Portfolio Life Story framework
- Tools and exercises to design your ideal balance of work, learning, leisure, family, and giving back
- A community of like-minded leaders on the same journey
Book Your Place
To book your place in the Passion Never Retires seminar:
Email Peter at peterdekuster2023@gmail.com
Have questions?
Reach Peter for a teams meeting by emailing peterdekuster2023@gmail.com
Join us in Rome—and discover why Passion Never Retires.
Your Portfolio Story starts here.