The message financial services firms are sending is not resonating with the baby boom generation (and the next generation!).  The message basically is: ‘You are not saving enough; you spend too much; you’re too shortsighted. Shame on you’  The industry assumed that the problem was simply that this generation lives for the here and now. Although that may be somewhat true, it does not get at the core of the delayed investment toward retirement.

The problem is, if you can call it that, is that people don’t want their parent’s retirement. Over 80 percent of the baby boom generation want to continue work for different reasons and at varying paces throughout their lives. They’ve already witnessed what happens after working 40 years: a golf membership, a motor home and a retirement community – a virtual transplant to the fringes of society.

About Peter de Kuster

Peter de Kuster is the founder of Passion Never Retires and The Heroine’s Journey & Hero’s Journey project,  a storyteller which helps professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.

Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

To contact Peter and book him for a speaking engagement or seminar send him a mail at peterdekuster@hotmail.nl